Caring about beauty efficiently for a long time – how to put theory into practice?

Even though at present we have a really quick access to wide range of information, we ought to also keep in mind that it indicates that more and more information is false or manipulated. This indicates that the probability of us taking the wrong one as something true is constantly growing. Such same situation happens concerning caring about our beauty, as a lot of people nowadays tend to believe that only thanks to getting expensive cosmetics we are likely to care about the way we look properly.